At the core of Canon’s brand is the kyosei philosophy, which means living and working together for the common good. As part of our Kyosei philosophy, we recognize that Canon has a responsibility that extends beyond our day-to-day business activities. We have a responsibility to the local community, society at large and even the planet.
In line with this, we have established a Canon Care Programme at Canon Europa (Netherlands site of Canon’s European Headquarters) that facilitates Canon Europa’s contribution to society and involvement with volunteer activities and projects.
Canon has supported many beneficial projects in the past, and the aim of the Care Committee is to bring clear guidelines and processes for handling charitable requests. Through the establishment of this programme and the Care committee that guides it, we strive to handle charitable requests in an efficient and transparent manner. The Care Committee also helps to guide and support Canon’s employee volunteer activities, such as mobility week.
The Power of Image
The focus of the programme is on areas where specifically Canon can make the greatest difference. This will often mean a link with our products or solutions, but it can also be a link with our philosophy, our heritage or our brand values.
At the heart of the Canon brand is the power of image. As such the focus of our giving will be on projects that make a difference to society through the power of image. Examples from the past include our support for WWF with the creation of their global image databases and our sponsorship of the World Press Photo competition. From a different field, images from our digital radiography system were used to identify victims following the London bombings as well to provide instant digital images of the Egyptian mummies. Proposals that deliver benefit to both society and the Canon business are especially welcome.
How it works
An application form has been developed on the Canon Europe Internet site through which nonprofit organizations or educational institutions can request support. The Care Committee meets quarterly (February, May, September and November) to review the requests that have been submitted. The requests can be for financial support, Canon products and services, volunteer support or a combination of the above. Product request can either be on a permanent or a loan basis. The Care Committee works with a fixed annual budget. As this budget is limited, the committee will evaluate the merits of each application to determine which organizations to support and which not, and how much money to allocate.
Only applications that meet all of the guidelines below will be considered for support.
• The activity should have a clear link to Canon’s philosophy of kyosei (living and working together for the common good) and the You Can brand promise (realize the power of image)
• The request must be linked to one of Canon’s main action areas:
1. Conservation and Environment
2. Social Welfare
3. Local Communities
4. Humanitarian aid and disaster relief
5. Art, culture and sports
6. Education and Science
• Maximum support per project request EURO 1000 (note: an exception may be made for projects which demonstrate a direct business benefit for Canon)
• Priorities will be given to projects with a pan-European/EMEA scope, or some other link to our European headquarters in Amstelveen
• A proof that the requesting organization is bonafide should be provided with the application (e.g. CBF registration in the Netherlands)
• The Canon Care programme does not support individuals and political or religious charities
• Projects focused on the Netherlands should be directed to Canon Nederland, rather than Canon Europa
All correctly completed forms that meet the above criteria will be evaluated by the Care committee.
In order to help us measure the success of our projects, all organizations that receive funding or products will be asked to provide information about the success of the project and where possible images of the project in action.