THE CANON EOS-1D : EOS REBORN

Professional photographers know what they want in a camera. Above all, the camera must be dependable—able to come through in shooting situations that are far less than ideal… even in harsh environmental and handling conditions. The camera must be responsive—reacting instantly to the photographer’s input… able to capture, within a heartbeat, the image in the mind’s eye. It must provide a sophisticated feature set that makes it versatile and adaptable and, yet, does not compromise operability. And, of course, it must deliver image quality beyond reproach—which, in the digital era, means not only noise-free detail, richness of color, and depth of tone, but also sufficient data density to satisfy the widest range of output applications. Today, there is one Digital Single-Lens- Reflex (DSLR) camera that meets these criteria as no other: the Canon EOS-1D Mark III. Redesigned and re-engineered from the ground up, Canon’s newest flagship EOS is destined to become the next "must have" DSLR for professionals.